The use of explainer videos in websites seems to be an increasing current trend. There are many advantages to the use of these kinds of videos in websites and if produced properly they can make a very effective impact for your company.

The idea of an explainer video is that it actually doesn’t actively promote anything i.e. there is no sales script or push for a sale – it does simply what it says on the box which is to explain. A good video lasts between 1 and 3 minutes (not too short that information is lost, but also not too long so people lose interest) and simply goes through the core functions and features of your product – highlighting all of its good points without viewers thinking they are watching a sales pitch.

One of the most highly converting sites you will find on the web is Dollar Shave Club – a company who will distribute razors to you once a month when you sign up to their service. Their home page features a very humorous video, which simply explains (while making you laugh) exactly what you will get when you sign up to their service – this video is a clear part of their marketing strategy and understandably helps them to convert visitors once they have landed on the site.

Although there are no hard facts around increased conversion rates when using videos in websites it is thought that there is a significant advantage when including a video.

There are other advantages to an explainer video other than enhanced conversion figures, often your video will be picked up in any press coverage you receive which may well lead to an almost viral effect for your video – meaning big time brand awareness for your company.

There is also no reason why you shouldn’t use your explainer video at sales pitches for your product or service, as long as it ties in nicely and is well made and produced it may well actually enhance your pitch and therefore the possibility of you making the sale.

Professional video production companies are really the people to ask for guidance around explainer videos for your website and other marketing purposes, but if you have a product which is particularly difficult to explain clearly and concisely a video can really do you a big favour.

Web video production is a key element to realizing the true value of the process and any associated earnings. The prevalence of forums and social media sites for the display and embedding of on-line videos has led to an increased exposure of web video production.

Malaysian companies who are using web video to drive new business and generate new leads must work with the medium in a manner conducive to their business, product or service.

It is always beneficial to use a professional production company for the scripting and blocking of a web video production to ensure that every element of the video has been compensated for.

The majority of videos posted on social networking websites and forums, for example, were hastily thrown together with little attention to detail or the impression the clip may leave with a viewer.

Maximizing production value by consulting a professional in the industry is an excellent starting point for any client attempting to enhance their business’s appearance and client base.

When attempting to roll out a web video production Malaysia clients must recognize the viewing tendencies of their target audience and the places they frequently traffic on-line. Most web videos viewed online are minimally effective after the first 3 or 4 minutes. A web video production designed for a finished product less than 5 minutes long will be the most appropriate for a web viewing audience.

Due to the short timeframe with which a web video has a chance to grab the viewer’s attention, writing and presentation that is either attention-grabbing or to the point is necessary. To get good results out of a web video production, Malaysian companies should ensure their production personnel are communicating the desired message in a manner friendly to internet marketing.

Web video production is not generally effective when it reeks of haste or desperation. Posts that end up linked to the most common social networking and video sharing sites do little more than shout at the viewing audience.

A video web video production should focus on telling an abridged version of a story, whetting a customer’s appetite for additional information or generating an emotional response from the viewer by building an arc over a relatively short timeframe.

Marketing is imperative and, yes, the popular on-line hubs for video sharing are important, however even the most casually placed web video production should be considered a representation of a business’s true professionalism and identity.

Regardless of the targeted viewing audience, web video production pieces could potentially fall before the eyes of anyone on-line. For this reason lighting, storyline, appearance, proper wording and a creative approach should all be considered. Web video production is an excellent opportunity and should be handled as an investment in the business.

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The idea of web video production is very important for every online business owner of the world. With the spread of high-speed internet all over the world, video has become an important way of communication with new and existing customers. People are always fond of videos; hence, with the introduction of video advertisement, they are expecting more and more video representation of products and services.

Hence, it is very important to know how and why web video production is done, and what the outcome is. You may watch a video and think it to be a simple and budget video.

You can never imagine what goes behind in making the video and how long it can take to make one. The first thing that is required to make a video is a clear idea about the subject. The screenplay, the script, the background score are the basic thing that you would notice in a video. However, there are other things as well which is required, hence, it is very important to set everything in proper place before the camera starts rolling. Even to make a small and simple video a lot of money is spent.

The mantra of any video is to get the idea clear to the viewer in the shortest possible time. Whenever you are planning for video production for your company, you must hire a reliable and reputed professional. He would be able to make the same in the shortest possible time in limited budget. When you go to a firm, it is always advisable to have a fruitful meeting with the creative head. This is because he is the only person would deal with the production of the video from start to end.

If he is not clear with the idea, then he would never be able to create a good video. If you are making a video for your company for the first time, you need to take opinion from somebody who already has experience of the same. This would help you to decide on the kind of video that would suit your requirement. However, the video should be a short one to retain the interest of the viewers. The video production company must have modern equipments make the video so that it gives excellent picture and sound quality to make the customers understand the matter without any trouble.

The existence of Cyberjaya TV is brought to life through a series of television commercials on CNBC, MSNBC, FOX NEWS, & TV GUIDE, currently in progress now in North America. Concurrently, an online campaign is also in progress on YouTube, Yahoo, Daily Motion, and other video sharing sites that command 89% of all online video viewers. LIVE BROADCAST of the channel is broadcast on Cyberjaya TV and simultaneously through a network of 11 sites owned and operated by Cuzzy Media Network. These 11 sites are: Total Football Madness, Extreme Broadband Broadcast (XBB.TV), Camera Review, 10 Free Host, Public Relations, Advertising Agency, Corporate Videos, Web Design, WordPress Rating Plugin, English Premier League, and www.cuzzy.com.

Cyberjaya TV is of service to the Cyberjaya Community in the form of being a voice for the community and at the same time provide in-depth real-time information about the inner workings (Live, Study, Work & Play) of Cyberjaya. Cyberjaya is a very fast-growing community of multinational corporate citizens working alongside the domestics’ best of the best. They are trade reference for future companies who wish to set up shop there. Cuzzy Media Network is one such company. It has been 13 successful years now and it has been operating from the city of Cyberjaya almost right from the beginning. The city of Cyberjaya’s ecosystem has been catalytic for business. Companies like Cuzzy Media Network and about 468 others are a testament to its success.

Cyberjaya TV also showcases that “Cyberians” have taken the lead as an example for other communities in Malaysia and internationally on how to harvest opportunities from a knowledge-based economy as a critical source of new economic growth.

At beginning of the year, Cyberview Sdn. Bhd. was highlighted in the article, “Cyberjaya, the self sustaining city that is set to boom (The Edge, Monday, 3 January 2011 – Business & Finance – Page: 28) By: Laura Lee.” In 2010, Cyberjaya received RM3.19 billion in investments, which is a considerable increase from the RM1.29 billion received in 2009.

This entire IPTV combined traditional media hybrid campaign is the brainchild of Cuzzy Media Network an established converged media specialist in a venture with the landowner of Cyberjaya,Cyberview Sdn. Bhd. Cyberview Sdn. Bhd. is tasked with masterminding the success of Cyberjaya as Malaysia’s Premier Cybercity. Cuzzy Media is MSC Status company with its headquarters in Cyberjaya.

Contacts

Cuzzy Media Network
Jeffrey Paul Raj, +6012 2956560
or +603 83193600

No matter how much effort goes into the making of a video, no video can survive without good quality sound. Sound is the medium by which a video interacts with the viewers and is able to communicate the message. Thus while creating videos for internet advertising, web promotion, professional video marketing or any other kind of online advertising campaign a company should team up with a professional and responsible video production firm or a video studio. Whether the video consists of human voice, music sound or any other kind of sound effect it should be mixed and balanced properly. Such a task requires professional skills which come only with experience thus, it is always better to let a good, well reputed team handle the job of professional video marketing.

Interesting dialogues delivered with right kind of voice modulation with appropriate sound effect running at the background can have a very long lasting effect on the minds of the customers. There have been many cases in the past where an advertisement has gained a lot of popularity because of dialogues, songs or music used and this has also had a positive impact on the sales. It is always good to include interesting sound effect in training video and corporate video as well. Good sound keeps the audience interested in the video till the time it is completed.

Before releasing a video one must ensure that the quality of sound is good and that the video is free from any kind of noise or unpleasant sound. There are some external factors that too can ruin the sound quality and this includes a device problem at the viewer’s end, slow internet speed etc. These factors are beyond control but a business can lose a potential customer only because he is not able to understand the video.

Egghead is a leading digital media firm specializing in video production and video marketing supporting a wide range of clients from global brand to small businesses.

Egghead produces cost effective video solutions that deliver results! From building awareness, enhancing brand value, increasing response and conversion rates and reduce operating cost.

Credit to: http://machinimapirates.com

With the advent of support for HD (High Definition) resolutions on decoders, and System-on-Chip (SoC) integrated decoders rather than more cumbersome software solutions, the market had begin to adapt IPTV-based interactive video services. Today these services include VoD (Video on Demand) and EPG (Electronic Program Guide). But with emerging next-generation networks and technologies, the ground is ripe for introduction of full interactive video services to residential and business customers based on IPTV and IP set-top-box models.

TELCO TV & IPTV – Current Status

As consumers continue to search for complete service packages that include voice, video and data, they will naturally begin to consider telco TV. In addition, telecom operators with significant broadband deployments seeking new sources to generate revenue will find IPTV-based telco TV a natural extension of current network infrastructure. IPTV is a system where digital television service is delivered using IP network infrastructure. In the residential market, IPTV is often provided in conjunction with Video-on-Demand (VoD) and may be bundled with other Internet services, such as Web access and VoIP. The commercial bundling of IPTV, VoIP and Internet access is referred to as “Triple Play.” IPTV is delivered to residential subscribers using an IP set-top-box (IP STB).

The development and delivery of value-added services is key to the long-term viability of the telco TV (IPTV) business model. These services will be built upon IP STBs that deliver full interactivity.

Today’s IP STBs allow only a limited range of interactive services. These include VoD (Video-on-Demand), mentioned before, PVR (Personal Video Recorders) and EPG (Electronic Program Guide). These services are either already available, or in late stages of development. Therefore, IP STB manufacturers have very little to work with to differentiate their IP STB offerings from the competition.

This is where the technology that enables manufacturers to turn conventional IP STBs into full-fledged, live interactive video service platforms comes in. RADVISION’s technology plays an important role in this trend and offers all the technology and expertise needed to develop live face-to-face interactive video services on STB platforms.

IP STB of the Future

RADVISION’s vision is to transform the IP STB into a true, interactive and rich communication center – the household’s communication epicenter. This can be achieved by adding video conferencing technologies to the IP STB itself, which enables a variety of new ways to use the IP STB.

According to recent market research published by Frost & Sullivan (October 2006): “The adoption of common standards for IPTV interoperability is crucial if there is to be mass adoption of interactive visual communications in the business and consumer markets. The implementation of open standards developed by video conferencing offers the means of connecting these disparate islands of users in a manner similar to that of the IM federation, which is already successfully uniting the IM population.”

Not only should interactivity not be limited to content; live interaction between people is a springboard for an entirely new paradigm of communication.

Learn more about IPTV-Based Video Telephony here.

Tsahi Levent-Levi, Products Manager and System Architect at RADVISION, a leading provider of video network infrastructure and developer tools for unified visual communications over IP, 3G, and emerging next-generation networks.

Credit to: http://www.buzzle.com

Pre production…

The key to good budgeting and keeping your costs down as much as possible is good planning with lots of lead-time. If you have plenty of time leading into a project you are far more likely to get favourable rates from freelancers than asking them last minute to come and help out. And if time is on your side then you can work with the location managers or studio on when best and quietest time will be for you to hire and agreeing on some sort of off peak rate.
Sometimes when we deal with really tight corporate video production budgets we will try and hire a studio over night to get a more favourable rate. At least that way the studio manager is literally making money in their sleep and we get full use of the space.

Teaming up and saving costs…

We have found that if the corporate client has to work to a budget then the best bet is to pull together and work as a team in order to get the best result from the available funds. The Director will usually draw up a storyboard and off the back of this the producer compiles a list of locations, props and wardrobe needed to achieve the given vision.
This document can then be hosted online through Google Docs and everyone involved in the project can highlight which items or locations they can source for free or a minimal fee.

Crewing…

Depending what the budget is I wouldn’t recommend cutting back on the crewing of any corporate video production as this can obviously have very real repercussions and affect the final result. There are 3 main elements to any crew, Camera, Lighting and Sound. Normally the best way to cut back on this is to get a videographer to handle all 3 but they will quickly get tired, impatient and possible stressed out. It’s best that you have someone that understands all the elements like a professional Director of Photography but other people to actually operate them. The best way to do this is to hire runners that have corporate video production experience and looking to expand their knowledge.

Then for you’re actual runners you could find film students or graduates that need to establish contacts within the industry while getting the much needed experience to attain paid work. To be honest we are ever weary of not paying people for projects especially corporate video production as sometimes let you down and it could become hard to rely on them. Paying people really helps you to secure the end result you want.

Talent…

More than likely you script we’ll require some type of acting or voiceovers. If you can’t afford to us a talent agency then there are some great websites like Starnow, where professional and amateur talent can search and find auditions for short films, music and corporate videos. If your not paying then we stress you should at least feed them, cover any travel and give them a master of the finished edit for their showreel (providing the client doesn’t mind)

Post Production…

When it finally comes to the postproduction we recommend you don’t cut back and here’s where you put the majority of the budget to good use. Sometimes an editor can either save a project or really lift one with some motion graphics or knowing how to use the best footage available.
I really hope this advice helps next time you working on a corporate video production and just remember video production is problem solving at the end of the day.

1. Content is NOT king.

Between 10 – 65,000 videos are uploaded to YouTube daily, so what’s to say yours will standout? It doesn’t matter how “Viral” the content of your video is, if you leave it playing on a TV in your attic no one’s going to care. Don’t get me wrong, the content is what will keep people coming back and sharing the viral, but there’s certainly no need to agonise over the best viral video production possible.

Here are some guidelines we follow:

• Keep it short 15- 30secs ideally

• Designed for remixing so that it’s simple enough for others to take and reedit.

• Don’t make an advert! If a video seems like advertisement people won’t share it unless its truly amazing

• Be shocking; really make an impact on the audience.

• Make big title statements i.e. “The Queen Snorting Cocaine,” get the audience to think “Crikey! Did that really happen”

• Be Sexy, if all else fails hire attractive women to be in the video.

2. Getting on to the most viewed page.

Now we’ve got the video with our optimum content, how are we going to get the hits? The core strategy to marketing on YouTube is to harness the sites traffic. 80 million people watch videos on the site daily and most of those views come from people clicking the Videos tab. The goal therefore is to get a video on to the “Most Viewed” page. If we succeed our video will go from being 1 in 10,000+ videos uploaded that day to 1 in 20 on the most viewed page.

So how do we get those first 50,000 views to get featured on the page?

Blogs: We can reach out to relevant blogs and websites that we either pay or ask to feature the video. Sounds a bit PayPerPost but it is effective and not against the rules.

Forums: We can join relevant conversations and embed the video. Sometimes this might mean starting new threads with different accounts and sparking a conversation. This can be very time consuming but if you have people to help it can have a huge effect.

Facebook: Sharing a video with your entire Friends list can have a tremendous impact. Also create events about the videos launch and allow people to comment by tagging them in the video.

Mailshot: Email the link to your friends and associates that might be interested, this can be a very effective way to get people sharing/forwarding.

Contacts: Make sure everyone you know watches the video and try to get them to forward or share it on.

Each video has 48 hours to get on the Most Viewed page, after that it could be moved to the Weekly Views or disappear into the ether, so its integral this all happens very quickly and if done right it will have a massive impact.

3. Title Optimisation.

Once a video is on the most viewed page, how are we going to maximize hits? People see hundreds of videos on YouTube, so the thumbnail and title are an easy way to get people to click on a video. Titles can be changed any number of times so why not have a catchy title for the first few days then change to something more brand related after that. We’ve noticed a recent trend in titling videos with phrases such as; “Exclusive,” “Behind the Scenes,” or “Leaked Video.”

4. Thumbnail Optimisation

Once we get on the Most Viewed page our video will be sitting with 19 other videos of excellent viral content! A compelling video thumbnail is the best strategy to maximize the number of clicks a video then gets. YouTube offers a number of ways to generate a thumbnail. The most common is grabbing a frame exactly halfway through the video. Therefore you can edit something very interesting in the middle of your video. This should be clear and ideally have a face or at least a person in it. It’s no surprise that scantly clad women get hundreds of thousands of clicks.

A corporate video on DVD or on the Internet or Intranet is one of the most efficient and cost effective way to get a consistent message out to your sales force.

Demonstrating your product through a point of sale DVD, on the Internet or on a CD playable on a computer or a TV can be the answer to help boost sales.

It is a fact that the human brain absorbs fifty percent more information through visual and sound medium than any other medium. People prefer to watch video than read. The power of a production as a business-marketing tool is trivial: full-screen video, full-bodied audio, and the ability to immerse your target market into your message. Lion Productions recognizes this by offering the best combination of video with music and narration to enhance your communication with your audience.

Lion Productions helps you raise the money you need. Whether it’s been for community projects, health care institutions, non-profit organizations, corporations, medical facilities, schools, retirement homes, religious groups and other organizations around the world church buildings, arts or history organizations, Lion applies the fundamental principles of effective and ethical fund raising to make you a winner.

Lion’s been studying the marketing field, the best current practices, and the latest theories of branding to understand where this field is going and what our clients need from us that they can’t get from just anyone. Lion helps organizations communicate and instill culture in alignment with their brand.

Lion’s approach to brand building starts with a foundational strategic positioning. Positioning works in the space between your message to the marketplace and your actual share of mind. And while we shoot for the stars, we live in the real world. Sometimes a better-financed, more-entrenched competitor has the perfect positioning. Other times no matter how elegant a strategy might sound, the organizational culture is not yet quite up to taking on the challenge.

Lion creates a truly complete digital media and visually rich solution for property developers, architects, and real estate agencies. Visualization and animations bring new designs to virtual 3D life, allowing you to see everything in its glory as though it was already built, which includes high quality video productions and TV commercials.
The Internet has given businesses a big stage to advertise their products or services. People from all over the world can access sites such as youtube, myspace or facebook, all of which are free to place videos on. Similar to a brochure or flier, if you choose to have your video put onto a DVD, you will be able to replicate it as many times as needed and then send it to prospective clients.

Lion Productions can put together every aspect of your television production, from the show opening and graphics to music or narration to having our team actually edit the piece.

Lion Productions can even film or tape the footage, write the scripts, and find the talent for you Lion’s extensive experience in television production, from producing Boomers, Redefining Life after Fifty, a series for PBS for which we followed a retired couple from Seattle, WA moving to Rusesti Noi, a little village outside of Chisinau, Moldova to Din State, a TV series about what it takes to live the American Dream, and to all of our corporate video productions has enabled us to take on a feature film “Spaghetti versus Lasagna.” Lion Productions can take care of your media placement needs, as well as finding stations and using our connections to Distribute it on prime channels at great rates.

Lion Productions can simply help you with every facet of developing, producing, marketing, and advertising just about anything in the world of design, video, and animation.

Corporate video production is useful because:
- It is the most efficient way to inform, persuade, and motivate
- It articulates and supports your business strategies
- It’s the best way to introduce a new product or launch a new service on the market and educate your consumers
- It promotes your existing product

You can use Corporate video productions for:
- Customer Service
- Orientation
- Loss prevention
- Recruitment
- System training
- Product introduction
- Product development
- Presentation coaching
- Diversity
- Sexual harassment
- Employee communications
- Financial training

Credit to: http://www.buzzle.com

Although the amount of publicity and exposure obtained through corporate video production can project your organisation forward in major steps, there is also a number of faux pas’ that it is important to avoid to ensure that you don’t project your company or organisation in a negative light. To ensure that you don’t fall into this pitfall, it is usually a wise idea to hire a professional corporate video production company to work on your project. However, if you are determined to have a go at creating your own corporate video then here are a few pointers.

The first and most obvious step to take when producing a corporate video is to make sure that you have the correct equipment. It doesn’t matter whether you have purchased or hired them, but you will need to have a video camera that records at an optimum resolution, handheld cameras are probably not a good idea as you get what you pay for and when performing simple tasks like zooming you may lose some of the resolution quality.

Another thing that you will need is professional video editing software that will allow you to cut and blend different pieces of video together. These software packages also allow you to add special effects to your video including screen transition and music effects. Obviously these effects won’t be as good as what you could obtain from a professional corporate video production company, but with some careful attention to detail and the appropriate amount of time you can still produce a very professional video.

One more pitfall to avoid when making your video is the presenter. Make sure that you obtain someone who has an aura and presence about them. They need to have a firm, reassuring voice and need to be able to put your viewers at ease. It is important that the person who is presenting your video sticks with their strengths, don’t get them to be funny and crack jokes if they don’t have the power to deliver the lines properly.

If you want to join the ranks of businesses that have expanded their projections through video production, then check your budget and if you have the budget to hire a professional company it would be worth venturing down that route.

Credit to: http://www.articlesnatch.com